With the existing Covid-19 crisis affecting businesses around the world, many are adapting to new habits and environments.
Media consumption has dramatically increased, as more people have time on their hands with less commuting and meetings that should be emails, are. In the tech world, Amazon has decided now is the time to start cutting commission rates for publishers on a number of products, and Google has released new AR tools to entertain our families. Here is April’s round up, and what we at FCC Inc. have been up to.
Media consumption during a pandemic
Unsurprisingly, people are consuming vast amounts of media; however, the media source varies across generational lines.
Consumption - 80% of consumers in the U.S. and UK say they consume more content since the outbreak
Content - 68% of consumers are seeking out pandemic updates online over any other activity
Media - Pandemic-themed content has spiked in popularity on Netflix—which could signify the need for people to fictionalize the chaos we find ourselves in.
Trust - Consumers view the World Health Organization (WHO) as the most trusted source of information for any COVID-19 related updates.
Amazon to slash affiliate commission rates
In an oddly timed initiative, Amazon is reportedly planning drastic cuts to affiliate commission rates. This will come as a huge blow to companies that are heavily reliant on affiliate revenue as their main business model. Wirecutter being one that springs to mind.
Home improvement (furniture, lawn and garden, pet products (8% to 3%)
For headphones, beauty products, and musical instruments (6% to 3%)
Many other categories — including grocery, sports, baby products, and outdoors and tools — are all dropping down to 1-3%, from 4 percent or higher.
Record 3D Animals on Android Devices
Now you have a few new tools to keep you and your kids entertained. AR objects in Google Search were already a fun way to bring the outside world indoors. A new feature rolling out to Android today lets you easily record Google 3D animals.
The “View in your space” feature allows life-sized 3D animals to coexist with your current environment and appear next to anything.
This has spurred numerous cute and viral moments as people try to stay entertained.
You have always had the ability to take a picture by tapping the shutter button, but Google has now added video capture.
WHAT ARE WE UP TO - RECENT WORK
Hive80.com - An online health community to promote health, wellness and medicine. FCC Inc helped to build a revenue driving business model, including strategic planning through product execution. A great mission, check them out!
Eatcube.com - Provider focused on supporting online ordering business with technology, marketing and e-commerce. FCC Inc came on-board as to develop marketing, re-branding and to oversee a new site launch. If your favorite neighborhood restaurant would benefit from no-commission online support, let us know!
IrelandTogether.ie - A non-profit enabling Irish companies to connect, collaborate and innovate together. FCC Inc is providing support and services to help Irish companies through the Covid-19 pandemic. A great way for Irish out there to give back to help the SMB’s at home.