Publications

What publishers can learn from an International Restaurant Experience
Publication: RTDNA
Published Date: - June 7th 2018
Author: Fergal Carr
Overview: Content alone will be enough to get you unique users. However, focusing on the user from their first visit until they leave and creating your “wow factor” will encourage habituation and make a long lasting impression.

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Clicking is dead; long live scrolling.
Publication: RTDNA
Published Date: March 7th 2018
Author: Fergal Carr
Overview: For publishers aiming to capture this reader attention, as well as drive habit, there is something to be learned from behavior on social media. Publisher experiences need to evolve and, to an extent, align with social media habits. This will form a closer connection with the younger generation, for whom “swiping” and “scrolling” are now second nature. Pairing this behavioral habit with rich in-depth content on a daily basis, will be a recipe for future success.

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Our holistic approach to partnering with Hearst Newspapers to meet its business needs
Publication: Google
Publication Date: - Mar 1, 2018  
Author: Justin Pang
Overview: - The Google News Initiative is our effort to bring everything we do in collaboration with the news industry -- across products, partnerships, and programs -- to help journalism thrive in the digital age.

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Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue.
Publication: - Street Fight Magazine
Published Date: - Mar 16, 2017  
Author: Tom Grubisich
Overview: - Q & A session with Tom Grubisich on Google’s AMP Pages and experience from 17 Hearst dailies, five weeklies and one Web-only operation (Seattle Post-Intelligencer).