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      <image:title>Media Archives</image:title>
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    <loc>https://www.fergalcarr.com/archives/2021/03/the-rise-of-nfts</loc>
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    <lastmod>2021-10-11</lastmod>
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      <image:title>Media Archives - The Rise of NFT's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media Archives - The Rise of NFT's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Media Archives - The Rise of NFT's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.fergalcarr.com/archives/2021/02/jeff-bezos-steps-down-as-amazon-ceo</loc>
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    <lastmod>2021-10-11</lastmod>
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      <image:title>Media Archives - Jeff Bezos steps down as Amazon CEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media Archives - Jeff Bezos steps down as Amazon CEO - Make it stand out</image:title>
      <image:caption>Image from Morning Brew</image:caption>
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      <image:title>Media Archives - Jeff Bezos steps down as Amazon CEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media Archives - Jeff Bezos steps down as Amazon CEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.fergalcarr.com/archives/2021/01/reddit-versus-wall-street-stock</loc>
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    <lastmod>2021-09-22</lastmod>
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      <image:title>Media Archives - Reddit versus Wall Street - Make it stand out</image:title>
      <image:caption>GM is the latest automaker to investigate the electric air-taxi business.</image:caption>
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      <image:title>Media Archives - Reddit versus Wall Street - Make it stand out</image:title>
      <image:caption>Reddit account with 4 million followers</image:caption>
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      <image:title>Media Archives - Reddit versus Wall Street - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.fergalcarr.com/archives/2020/12/salesforce-purchase-slack</loc>
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    <lastmod>2021-09-22</lastmod>
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      <image:title>Media Archives - Salesforce Purchase Slack for $27.7B - Make it stand out</image:title>
      <image:caption>Graphic from techrepublic.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1631886642015-XSZ6ERIK6TVSP3UMOR2C/jobboard.png</image:loc>
      <image:title>Media Archives - Salesforce Purchase Slack for $27.7B - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Media Archives - Salesforce Purchase Slack for $27.7B - Make it stand out</image:title>
      <image:caption>Graphic from https://restofworld.org/</image:caption>
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      <image:title>Media Archives - BuzzFeed agreed to buy HuffPost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media Archives - BuzzFeed agreed to buy HuffPost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-09-22</lastmod>
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      <image:title>Media Archives - Quibi is Closing and Selling off their Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1631031398831-RQV6RFBGN01ERSDTPAU4/octopus.jpg</image:loc>
      <image:title>Media Archives - Quibi is Closing and Selling off their Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1631031352640-LB09YRRTMG8EPS3TN02Z/quibi.jpeg</image:loc>
      <image:title>Media Archives - Quibi is Closing and Selling off their Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-09-22</lastmod>
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      <image:title>Media Archives - Google's New Degree Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-09-22</lastmod>
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    <lastmod>2021-09-22</lastmod>
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    <lastmod>2021-09-22</lastmod>
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    <loc>https://www.fergalcarr.com/archives/tag/clubhouse</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.fergalcarr.com/awards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602715928342-ZUC16RCR69QJMXREY5XV/tbrand.jpeg</image:loc>
      <image:title>Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602716035728-49RTHLV6WPZPMGWY0I4S/New-York-Times-Logo.png</image:loc>
      <image:title>Awards</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602707877185-2ZZBA0ZIQUEJB0XY1VRB/image-asset.jpeg</image:loc>
      <image:title>Awards</image:title>
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  <url>
    <loc>https://www.fergalcarr.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1932bb74-8981-4f74-b438-ed2f06a437c6/E22CSPSSD-U02K3MV9B8S-84aa0d8963bd-512.jpg</image:loc>
      <image:title>Home - About</image:title>
      <image:caption>Fergal Carr is the Founder of FCC Inc. He is an award-winning and publicized Digital Media Executive with over 15 years experience in digital transformation at major organizations including The New York Times and Hearst Media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602707115380-JN62CKRRXO75EJ0UIDEV/image.jpg</image:loc>
      <image:title>Home - Clients</image:title>
      <image:caption>Our growing list of clients covers the Media, Technology, Health, Finance and the Advertising industry. We have covered a wide range of projects and partnerships from evolving business strategy to developing and executing on large technology driven initiatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602707290725-TCJP96HR58N1X78L1PFS/image-asset.jpeg</image:loc>
      <image:title>Home - Our Services</image:title>
      <image:caption>We can be an extension to your existing team or outside advisors, backed by decades of industry experience for your individual product or project initiatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602712689169-N2UNLBMDRA8UXX7QG2J8/image-asset.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fergalcarr.com/what-we-do</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602705217832-OEZ44PUHSSITR0JIYLDH/image-asset.jpeg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fergalcarr.com/projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602722278955-ZTCVKCTFR1ZY1UQZ062R/Screenshot%2B2020-10-14%2Bat%2B2.56.14%2BPM.jpg</image:loc>
      <image:title>Clients - Spotible - Advertising</image:title>
      <image:caption>We help position their innovative audio, video and display products with strategic publisher partnerships including Boston Globe, ESPN/Disney, Conde Naste, WWE, News Corp, Bloomberg, Philadelphia Enquirer, Dot Dash and The Wall Street Journal. Disciplines: Strategy, Revenue, Product, Partnerships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602722699758-C6HJ429PI96UIEQ5B9BV/Screenshot%2B2020-10-14%2Bat%2B2.54.19%2BPM.jpg</image:loc>
      <image:title>Clients - Eatcube - Technology</image:title>
      <image:caption>Eatcube provide services to get restaurants online and accepting orders from their own brand sites. We helped launch the new website, marketing and social media channels. We also created their non-commission based business model. Disciplines: Branding, Product, Strategy, Partnerships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602722900664-TYDI3LS7OWI5LIJ00O7B/Screenshot%2B2020-10-14%2Bat%2B2.52.17%2BPM.jpg</image:loc>
      <image:title>Clients - Hive80 - Publishing</image:title>
      <image:caption>A digital health and wellness community we came in to help to monetize the website and guide sales planning, pricing and P&amp;L management. We also executed on-boarding GAM (Google Ad Manager) display, native and programmatic advertising and an affiliate platform. Disciplines: Strategy, Revenue, Product, Operations, Partnerships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602722339337-N8UXPUA79XZTJTTJMROM/d12e5e46701327.5860580a066e4_car_4x3.jpg</image:loc>
      <image:title>Clients - Near8 - An Interactive Journey</image:title>
      <image:caption>As a member of the company’s advisory board we offer strategic guidance covering a number of areas including audience development, research, content development, user experience and technology. We also help on individual projects as and when required. Disciplines: Strategy, Product, Operations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1625171744819-FDRHSLQJ138QR1MCLWVT/GNI-logo.jpg</image:loc>
      <image:title>Clients - Advertising Revenue Playbook</image:title>
      <image:caption>We partnered with the Local Media Consortium (LMC), on a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. Disciplines: Technology, Advertising, Audience Development, Product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602721860149-NE29HIMFV5DIYSG1QZYO/drinkapp</image:loc>
      <image:title>Clients - Drink App</image:title>
      <image:caption>We developed a global franchise opportunity for the Drink App product to have franchisee partners all over the world. This included the business contracts and go to market strategy. Disciplines: Strategy, Product, Partnerships, Recruitment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602705260590-OSBNSTELMKLTEL2P6U6I/image-asset.jpeg</image:loc>
      <image:title>Clients</image:title>
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  </url>
  <url>
    <loc>https://www.fergalcarr.com/partners</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602723392924-7JY12EU8UR2MFAOCVF6Y/image-asset.jpeg</image:loc>
      <image:title>Partners</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fergalcarr.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602705347632-C4HUG1HM99VF8HPUAYP3/image-asset.jpeg</image:loc>
      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.fergalcarr.com/newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602716391962-QE6C10KEM1EV0KKF2OSK/image-asset.jpeg</image:loc>
      <image:title>Newsletter and Press - Newsletter Archives</image:title>
      <image:caption>May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602705347632-C4HUG1HM99VF8HPUAYP3/image-asset.jpeg</image:loc>
      <image:title>Newsletter and Press</image:title>
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  </url>
  <url>
    <loc>https://www.fergalcarr.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1603123411318-0ZQWN6BR02I6HC5GFGZ0/image.jpg</image:loc>
      <image:title>Services - Preparation</image:title>
      <image:caption>A discovery call with you will cover the below. From here we can then develop your customized proposal. (1) - Company overview and objectives (2) - Timing, road-map and planning (3) - Key knowledge gap areas Schedule your free introduction here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/561012e8e4b00e2783b37fb0/1602705217832-OEZ44PUHSSITR0JIYLDH/image-asset.jpeg</image:loc>
      <image:title>Services</image:title>
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