In June 2016 Carr moved to Hearst Newspapers as Senior Vice President of Consumer Product. In this role Carr is building out a design, product, marketing and technology team working for developing the next generation of news products supporting local news.
He is joining Hearst after a decade-long tenure at The New York Times, where he was instrumental in developing first-to-market advertising initiatives for mobile, tablet and desktop platforms. Most recently as senior director of technology, T Brand Studio, Carr developed a responsive native advertising platform and directed the launch of more than 150 paid posts for Fortune 100 brands. Previously, Carr served as director of Ad Platform Innovation/Idea Lab, and director of ad operations technology. He received a bachelor’s of science in interactive multimedia design from Ulster University in Ireland.
"The next evolution of digital publishing will occur by pairing intuitive and elegant interfaces with engaging advertising products, enhanced by user data.”
“Fergal is a true thought leader in digital media product development and digital advertising,” Barrett said. “With his creative focus, he will work on cross-pollinating the technology on the editorial and advertising sides, ultimately bringing the best in content to our users. Fergal will be an outstanding addition to our leadership team.”
Carr is leading initiatives across:
- Product Development & Management
- Design (UX / UI)
- User Research
- Ad Products/Marketing
Hearst portfolio includes more than 45 million unique visitors across the U.S. with related mobile websites and digital products. Including San Francisco Chronicle and Houston Chronicle.
Full Press Release here:
NYTimes - TBrand Studio
With the industry's focus shifting to native advertising in 2013, Carr Co-Founded Brand Studio, The New York Times in-house creative agency. Here he led the product development and technology teams to build an in-house platform creating unique branding and advertising solutions. In this start-up environment, Carr built a pre- to post-sales production process covering all elements from the initial pitch to wireframing, prototyping, quality assurance to final production-ready implementation. Carr's team of developers, designers, and engineers have worked with more than 80 brands & agencies on more than 100 advertising executions, growing the TBrand Studio from the ground into a multi-million dollar new revenue stream. Latest work can be seen here
NYTimes - Ad Innovation/Idea Lab
In 2012, Carr was promoted to Director of Ad Innovation, where he put together a team of designers and developers to create custom products, platforms and advertising solutions for brands and marketers. Building on technology and innovative software from vendors, Carr and his team developed more than thirty home-grown advertising solutions and prototypes, yielding more than $15 million in incremental revenue.
Carr graduated from the University of Ulster in Derry, Northern Ireland with a Bachelor of Science Degree in interactive Multimedia Design. Carr moved to New York to start his career in 2003, developing websites for entrepreneurs, and designing and producing online advertising banners and digital products for Cyberworx Inc. before joining the New York Times's digital operations team in 2005.
NYTimes Ad Operations
Carr joined the New York Times Advertising Operations department as a Rich Media Specialist, building Flash-based advertising units, and researching new ad technologies in support of the Sales teams. From there, Carr was promoted to Manager, Emerging Technologies -- leading efforts to integrate advertising with video into emerging platforms, including mobile applications for iPad, iPhone, Android, and Blackberry, and creating video advertising strategies with the Advertising Sales group.
Carr was then promoted to Director of Ad Technology, collaborating with clients, agencies, sales and editorial teams to develop unique ad executions – from initial concepts to end delivery – and to ensure site-wide rich media compatibility and optimization. Carr was also tasked with analyzing potential sales partners and identifying advertising projects for revenue growth. In his two years as Director, Carr won a number of Publisher Awards for Excellence in Print, Digital or Visual Journalism. In 2010, Carr also won The New York Times's highest honor, its Punch Award, which recognizes employees who achieve superior performance in their field, for his work on creating flexible and high-impact home page executions.